Ratings Forecaster
Ratings Forecaster forecasts ratings of programs and day-parts. Salient features
are what-if analyses for launches, high points, program reschedules and movie
planner using historical data, statistical methods, and domain expertise.
Benefits
- Provides early signal of changes in program & channel performance,
- Helps
set expectations when launching new program, program high-points and movies,
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Helps assess competition performance and time-slot strength,
- Helps in planning
promo campaigns, and
- Helps pricing commercial inventory.
Salient Features
- Can work with any ratings service provider data
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